Privacy policy
Privacy Policy
Last updated: August 2026
This Privacy Policy describes how www.bentolabs.design (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
1. Contact Us
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at hello@bentolabs.design or by mail using the details provided below:
Bentolabs Limited 2/F Tern Centre, Tower 1
237 Queen's Road, Central
Hong Kong, SAR
2. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that identifies or can be reasonably linked to an individual as “Personal Information”. Below is a detailed summary of what Personal Information we collect and why:
A. Device Information
Purpose of collection:To load the Site accurately for you, perform site usage analytics, and optimize storefront performance.
Source of collection:Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose:Shared with our web host and e-commerce processor Shopify, and analytics partners (such as Google Analytics and Meta).
Personal Information collected: Web browser version, IP address, time zone, cookie information, products viewed, search terms, and how you interact with the Site.
B. Order Information
Purpose of collection:To fulfill our contract with you (processing payments, arranging shipping, providing order confirmations and invoices), communicate with you, screen orders for potential risk or fraud, and send marketing communications in accordance with your preferences.
Source of collection:Collected directly from you when placing an order.
Disclosure for a business purpose:Shared with our primary platform processor (Shopify), logistics and fulfillment partners (e.g., ShipBob, Amazon fulfillment), and payment gateways.
Personal Information collected:Name, billing address, shipping address, payment information (including masked credit card details), email address, and phone number.
C. Customer Support Information
Purpose of collection:To provide customer service, resolve product or shipping queries, and process returns or warranty requests.
Source of collection:Collected directly from you via email communications or support forms.
Disclosure for a business purpose:Internal support communications and customer service tooling.
Personal Information collected: Name, email address, order history, communication history, and any photos/details provided regarding product issues.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
Shopify:We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy).
Fulfillment & Logistics: We share shipping details with our warehouse and courier partners to physically deliver your orders.
Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our legal rights.
4. Behavioural Advertising & Analytics
We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.
Google Analytics & Ads:We use Google Analytics to help us understand how customers interact with the Site. Read how Google uses your data: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics here: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
Meta (Facebook & Instagram) Pixel / CAPI:We share information about your use of the Site and your purchases with Meta to optimize our advertising campaigns and build tailored audiences.
Shopify Audiences: We may use Shopify Audiences to help show ads on other websites to buyers who made purchases with other Shopify merchants and who may also be interested in our products.
How to Opt-Out of Targeted Advertising:
You can opt out of targeted advertising directly via the service links below:
Facebook: [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
Google:https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
Bing / Microsoft:[https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
Digital Advertising Alliance Portal:[https://optout.aboutads.info/](https://optout.aboutads.info/)
5. Using Personal Information & Lawful Bases
We use your Personal Information to provide our services, process payments, ship orders, and keep you informed about new products, services, and offers.
UK GDPR / EU GDPR Lawful Bases
If you are a resident of the United Kingdom or the European Economic Area (EEA), we process your Personal Information under the following lawful bases:
Contract Performance: Processing necessary to fulfill an order or perform a contract with you.
Consent: Your explicit consent (e.g., subscribing to our newsletter or accepting marketing cookies).
Legitimate Interests: Processing necessary for our business operations (e.g., fraud prevention, site analytics).
Legal Obligation:Compliance with statutory obligations (such as tax and financial record-keeping).
6. Data Retention & International Data Transfers
Retention
When you place an order through the Site, we will retain your Personal Information for our operational and tax records unless and until you ask us to erase this information.
International Transfers
Your Personal Information may be transferred and stored outside of your home country (including in Ireland, Canada, the United States, Hong Kong, and Australia) for fulfillment, payment processing, and hosting services. Whenever data is transferred internationally, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.
7. Your Rights
Depending on where you reside, you have specific rights regarding your personal data:
UK & EEA Residents (UK GDPR / EU GDPR)
You have the right to:
* Access, update, or request erasure of your Personal Information.
* Request data portability to transfer your information to another service.
* Object to or restrict certain processing activities.
* Withdraw consent at any time where processing relies on consent.
Australian Residents (Privacy Act 1988)
You have the right to request access to the personal information we hold about you and request corrections if any details are inaccurate or out of date.
California Residents (CCPA / CPRA)
You have the right to know what personal information is collected, request erasure of your data, and opt-out of the "sale" or "sharing" of personal information (as defined under California law).
To exercise any of these rights, please contact us at **hello@bentolabs.design**.
8. Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our e-commerce platform processor, Shopify, uses limited automated decision-making solely to prevent fraud (e.g., temporary IP address or credit card blacklisting for repeated failed transactions).
9. Cookies
Cookies are small data files placed on your device when you visit our Site to manage store functionality, remember preferences, and analyze web traffic.
We use essential cookies (necessary for store operation and checkout), performance/reporting cookies (Google Analytics, Shopify Analytics), and marketing/advertising cookies (Meta Pixel).
Managing Cookies: You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and cause parts of our website to function incorrectly.
For more detailed information about browser cookie controls, visit: [www.allaboutcookies.org](https://www.allaboutcookies.org).
10. Do Not Track Signals
Because there is no consistent industry standard for recognizing "Do Not Track" (DNT) browser signals, our Site does not alter its data collection practices upon receiving a DNT signal.
11. Complaints
If you have a complaint about how we handle your data, please contact us first at **hello@bentolabs.design** so we can resolve the issue.
If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority:
UK Residents: Information Commissioner’s Office (ICO) — [https://ico.org.uk/make-a-complaint/](https://ico.org.uk/make-a-complaint/)
Australian Residents: Office of the Australian Information Commissioner (OAIC) — [https://www.oaic.gov.au/](https://www.oaic.gov.au/)
EEA Residents: Contact your local Data Protection Authority.
12. Changes
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.